Satellite Healthcare is a successful, nonprofit organization that has improved the lives of people living with kidney disease since 1973. We earn our national reputation for excellent patient care each day by offering a complete range of dialysis therapy choices, personalized clinical services, and unparalleled wellness education.
Satellite Healthcare provides expert, personalized kidney care at over 90 centers across the U.S. as well as at acute dialysis locations in California and Texas. Learn more about Satellite Healthcare at www.satellitehealth.com .
The Digital Marketing Specialist is responsible for the development, execution, and success of our digital content and campaigns. This position will manage a variety of digital platform strategies ranging from social media, online paid/organic search, integrated campaigns, analytics, and optimization and video production. The Digital Marketing Specialist reports to the Director, Corporate Communications & Marketing.
Essential Functions The essential functions listed are not a comprehensive inventory of all duties, tasks, and responsibilities. Employees may also perform other duties as assigned. All employees must work in accordance with Satellite's I-CARE Standards.
Department lead for digital marketing and advertising management for Satellite Healthcare's websites, social media pages, and Search Engine Optimization (SEO); create strategy and the execution of our digital marketing management.
Collaborate with cross-functional teams to develop marketing and communications plans that leverage the social media/digital space as it relates to patients, physicians and the greater medical community.
Responsible for developing content across owned and earned social channels; this includes blog posts, tweets, status updates, pins, photos and videos.
Create, manage and grow business presence across online media channels, including, but not limited to, blogs, Twitter, Facebook, Pinterest, LinkedIn, Glassdoor, YouTube and Instagram.
Leverage measurement tools to provide progress reports and insights, while continually finding ways to improve on those metrics through testing and new initiatives.
Participate in internal marketing efforts, events, and application of campaign development and measurement; work collaboratively with various departments to implement approved strategies.
Educate colleagues and management about digital media, trends and best practices for creating impactful digital experiences.
Recommend strategies for specific department and territory needs regarding direct-to-patient, physician and medical community marketing that include, but not limited to, creating content, budget, audience outreach, email, paid advertising, SEO, social media and more.
Develop a geographical digital marketing plan (search, SEO, etc.) and budget to fit the needs and direction of the organization.
Monthly reporting of analytics, financial spend and results to the Director, Corporate Communications & Marketing.
Support the design, development, and implementation of existing and new service lines.
Responsible for driving the Satellite Healthcare culture through values and customer service standards.
Accountable for outstanding customer service to all external and internal customers.
Develop and maintain effective relationship through effective and timely communication.
Take initiative to deliver outstanding customer service to all internal and external customers. Respond, resolve and follow up in a timely manner when issues arise.
Minimum Qualifications Any combination of education and experience that would likely provide the required knowledge, skills, and abilities as well as possession of any required licenses or certifications is qualifying.
Education: Bachelor's degree required; major in Advertising/Marketing/Communications
Five (5) years of marketing, communications or digital media experience
Experience writing, editing, and crafting content for the social media
Video production and editing experience
Graphic design experience
Knowledge, Skills & Abilities:
Knowledge of social media platforms such as Facebook, Foursquare, Pinterest, Twitter, YouTube, Instagram, Google+, Google Communities
Knowledge of social media management and analytics tools including, but not limited to HootSuite, Radian 6, Google Analytics, Facebook Insights and Crimson Hexagon
Ability to create video content for internal communications and social media
Graphic design capabilities
Exceptional time management skills including the ability to handle multiple requests with changing priorities
High energy, enthusiastic, ambitious, driven and self-motivated, diplomatic and can bring a positive attitude to the office
Ability to work independently and as part of an integrated communications team
Flexibility to work occasional nights and weekends to support events
Well-organized, a strong communicator, mission-driven and has a strong aptitude for digital marketing
Satellite Healthcare – Improving the Lives of Patients with Chronic Kidney Disease (CKD)In 1973, Norman S. Coplon, M.D. began Satellite Healthcare with the objective of improving the quality of life of his dialysis patients. Dr. Coplon established Satellite Healthcare as a not-for-profit, community benefit organization, which allows us to focus primarily on patients.Four decades later, Satellite Healthcare has shaped CKD healthcare in our industry, and continues to elevate the standards of patient care and innovation.Today, we provide a range of expert services to patients with chronic kidney disease (CKD). Satellite strives to individualize each patient's care to help him or her enjoy their life to the fullest.Satellite Dialysis — We operate 40 high-quality, state-of-the-art, patient-friendly dialysis centers that meet the long-term clinical needs of more than 4,000 CKD patients.Satellite WellBound — With more than 20 centers in place, we focus on personalized training and support for patients performing dialysis at home. In addition, WellBound provides a robust complement of pre-dialysis patient wellness education programs that can help prevent or slow the progression of early st...age CKD.At each of our centers, we put our patients first by providing:Compassionate care with a personalized touchWellness education to empower longer, healthier livesBest clinical practices resulting in outcomes that consistently exceed industry performance standards Opportunities for nephrologists to focus on their patients in comfortable, state-of-the-art environmentsIn addition to patient care, our clinical research division works on finding medical breakthroughs for CKD patients by conducting both internal and external research.For more information, contact Info@SatelliteHealth.com.