The Sr. Specialist, Multi-Channel Campaigns will oversee delivery of high quality, consumer intelligence data and execute highly-optimized, data-driven marketing efforts.
At Tenet, multi-channel campaigns are customized for 50+ hospital brands and other business units (physician, urgent care) to engage and nurture consumers and patients. Channel mix expertise includes direct mail, email, digital, social and mobile channels.
The ideal candidate understands digital marketing consumer data and platforms. He/she should be able to review a campaign brief, select the optimal data, segment, filter, execute the campaign and provide insights. Must have experience with Salesforce (CRM), Marketo, electronic data warehouses (EDW) and other analytic tools and, above all else, love how great data leads to great marketing.
MAJOR DUTIES AND RESPONSIBILITIES
CRM/EDW and Marketing Automation Operations and Strategy
Select the ideal data set based on budget and campaign goals, create and execute marketing automation campaigns, and provide insights
Lead persona development and A/B testing strategy
Bring the consumer perspective to marketing decision-making through audience identification, selection, segmentation, testing and measurement
Database Marketing Strategy
Subject matter expert of current best practices in database architecture, hospital-related consumer data, cross-platform integration, and legal and compliance regulations
Lead the identification, integration and implementation of new data sources or technologies to improve data-driven marketing efforts
Accountable for all aspects of the governance and quality of enterprise consumer/patient data
Act as the point of contact with IT, BI, and Operations to drive technical projects and enhance our data feeds
Evaluate predictive/clone models and new technologies
Analytics and Reporting
Lead the development and use of dashboards and reports and provide actionable insights and analysis of performance by campaign, segment, channel and/or location to identify optimization opportunities
Utilize segmentation and predictive modeling for response generation and engagement initiatives
Ensure the use of controlled and A/B testing and measure the incremental benefit of each campaign
Education and Experience
The ideal candidate will have a strong subject matter expertise in digital technologies, a passion for innovation, and a team-oriented approach to creating the most effective engagement programs possible.
Bachelorï¿½s Degree in Digital Marketing, Data Science, or related major
4 years or more experience executing complex campaigns and using transactional data, predictive models, consumer/patient segmentation and/or third-party consumer lifestyle variables
3+ years of progressive experience in CRM, EDW and/or marketing automation technologies, in a consumer-centric business model
Retail, CPG, travel, hospitality and/or healthcare industry experience preferred; understanding of healthcare regulations and compliance regarding PHI/PII data ideal
Experience with MS Excel, Word, PowerPoint and Outlook required
Experience managing and negotiating with vendors along with excellent project management skills preferred
Knowledge, Skills and Abilities
Experience partnering with IT to craft the ideal marketing ecosystem and architecture including planning, risk assessment, roadmaps and data governance
Strong knowledge of data-driven marketing and testing strategy and optimal use of control groups
Solid knowledge of measurement and reporting on campaign effectiveness and ROI
Deep understanding of mapping and executing multi-channel integrations, including CRM, marketing automation, website, direct mail, advertising/ad network, and digital (search, social, etc.)
Strong knowledge of SQL preferred
Knowledge of reporting and visualization tools such as Tableau preferred
Primary Location: Dallas, Texas
Facility: Tenet Headquarters
Job Type: Full-time
Shift Type: Days
Employment practices will not be influenced or affected by an applicantâ��s or employeeâ��s race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, sexual orientation, gender identity or expression, veteran status or any other legally protected status. Tenet will make reasonable accommodations for qualified individuals with disabilities unless doing so would result in an undue hardship.
Internal Number: 1905044642
About Tenet Headquarters
“Tenet Healthcare Corporation is a diversified healthcare services company with 115,000 employees united around a common mission: to help people live happier, healthier lives. Through its subsidiaries, partnerships and joint ventures, including United Surgical Partners International, the Company operates general acute care and specialty hospitals, ambulatory surgery centers, urgent care centers and other outpatient facilities. Tenet's Conifer Health Solutions subsidiary provides technology-enabled performance improvement and health management solutions to hospitals, health systems, integrated delivery networks, physician groups, self-insured organizations and health plans.